Dana Tanamachi is a graphic designer and a custom chalk letterer who currently works in NY at a studio called Louise Fi, where she works manly on logos, type and packaging. Her work with chalk is a wonderful mixture of typefaces, far from the idea that too many fonts cause visual clutter and inconsistency.
When I've ever produced any sketchbooks I've always spent too much time on the titles rather than the work, but Dana Tanamachi's works are titles and ideas and layouts which i really like, and hope to be able to produce work like this in the time that im in London.
This style is so timeless and it conjurers so many thoughts. For me it makes me think of 1950's groceries like shaving foam and meats and things that Britain was proud of like tea, automobiles and the queen. The medium of chalk also reinforces its nostalgic qualities using a material widely used for centuries and with its dusty personality its associated with its also dusty friend the industrial revolution, maybe.
